Elevate Developments
Client Overview
Industry
Residential Real Estate Development
Location
Ormond Beach, FL
Timeline
10 days to launch
Service
Website Design
Tools & Technologies
The Challenge
Elevate Developments had an outdated WordPress site that loaded slowly, looked generic, and offered no clear conversion path for interested buyers. Their old site had a contact page with a basic form — nothing that matched the premium positioning of their homes. Inbound inquiries averaged 8–10 per month, most of which were low-quality or window-shopping.
Before vs. After
Monthly Inbound Inquiries
8–10/mo — mostly low-quality tire-kickers
30+/mo — pre-qualified serious buyers only
Mobile PageSpeed Score
51/100 — slow, hurting conversions
94/100 — lightning fast
Lead Capture Funnel
Basic contact form — no qualification, no follow-up
Staged funnel with CRM integration — auto-tagged and scored
What We Built
We rebuilt the site from scratch on Next.js with a focus on high-end design and conversion architecture. A staged lead capture funnel moved visitors from project galleries to a qualification form before showing pricing, filtering for serious buyers. CRM integration with GoHighLevel meant every new inquiry was immediately tagged, scored, and entered into a follow-up sequence. The result was a site that felt as premium as the product it was selling.
The Process
Brand & positioning review — analyzed competitor sites and identified the gap between their premium product and generic online presence
Conversion architecture — designed a staged funnel that gatekeeps pricing behind a qualification step to filter serious buyers
Custom design — built to match the quality of their homes: dark tones, full-bleed project photography, minimal copy
CRM integration — connected GoHighLevel so every qualified inquiry enters a follow-up sequence automatically at the moment of submission
Launch & optimization — A/B tested the CTA copy in the first 30 days; settled on "Schedule a Private Showing" over "Contact Us" for 22% higher CTR
The Results
Monthly inbound inquiries tripled within 45 days of launch. More importantly, lead quality improved dramatically — the qualification funnel filtered out unqualified traffic, meaning the sales team spent their time on serious buyers. The new site is now their primary lead generation channel.
ROI Summary
3× more inquiries with higher lead quality — sales team now focuses only on serious buyers
“Our old site looked like every other builder's site. The new one actually reflects what we build. Inquiries tripled and the people reaching out are actually serious buyers — not just tire kickers.”
James Harrington
Principal, Elevate Developments
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