Miller's Screen & Pool
Client Overview
Industry
Pool Screening & Screen Enclosures
Location
Daytona Beach, FL
Timeline
7 days to launch
Service
Website Design
Tools & Technologies
The Challenge
Miller's Screen & Pool had been operating in Daytona Beach for over a decade on word-of-mouth alone. They had no website, no Google Business Profile, and zero organic search presence. Competitors were ranking page one for every high-intent search term, and the business was invisible online — even to customers actively looking for screen enclosure companies in Volusia County.
Before vs. After
Organic Lead Volume
0 leads/mo — zero online presence
190% increase — calls every week from Google
Google Search Ranking
Not indexed — invisible on Google
Page 1 for "screen enclosures Daytona Beach"
Google Business Profile
Not set up — no local presence
Fully optimized with citations, photos, and service areas
What We Built
We built a custom 5-page website on Next.js targeting the key service areas across Volusia County: Daytona Beach, Port Orange, Ormond Beach, and New Smyrna Beach. Every page was built around specific search intent — individual service pages for screen enclosures, pool cages, and screen rooms. We set up and fully optimized a Google Business Profile, built out 20+ local citations, and implemented LocalBusiness schema markup with geo-targeted service areas.
The Process
Discovery & keyword research — mapped every high-intent search term across Volusia County service areas
Site architecture — planned 5 pages around individual services and geo-targets before writing a single line of code
Build & content — custom Next.js site with on-page SEO, LocalBusiness schema, and geo-targeted copy on every page
Google Business Profile setup — complete optimization with service areas, photos, categories, and citation building
Launch & monitoring — live in 7 days; tracked ranking movement and organic call volume weekly for 60 days
The Results
Within 60 days of launch, organic inbound calls increased 190%. The business now ranks on page one for 'screen enclosures Daytona Beach' and holds a top-3 local pack position for several Volusia County search terms. In the first month post-launch, the owner closed 4 new jobs directly from website leads — a channel that previously didn't exist.
ROI Summary
Every $1 invested generated $12 in booked jobs within 60 days
“Before working with NXT Level Builds, nobody could find us online. Now I'm getting calls every week from people who found us on Google. The website paid for itself in the first month.”
David Miller
Owner, Miller's Screen & Pool
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