Ironclad Build
Client Overview
Industry
Construction & General Contracting
Location
Daytona Beach, FL
Timeline
2 days to deploy
Service
AI Automation
Tools & Technologies
The Challenge
Ironclad Build was generating solid leads from referrals and a previous Google Ads campaign, but follow-up was entirely manual. New leads sat in an email inbox for 24–48 hours before anyone responded. Estimates were booked over the phone with no automated reminders. The owner was spending 12+ hours a week on tasks that had nothing to do with actual construction — just administrative back-and-forth.
Before vs. After
Lead Response Time
24–48 hours — leads went cold waiting
< 5 minutes — instant SMS + email response
Admin Hours Per Week
12+ hours — scheduling, follow-up, reminders
Zero — fully automated workflows
CRM & Lead Tracking
Spreadsheet — manual entry, no follow-up system
GoHighLevel — auto-tagged, scored, and nurtured
What We Built
We built a complete automation stack using GoHighLevel and Make.com. Every new lead from any source — web form, Google Ads, referral text — was automatically entered into the CRM, tagged by source, and received an instant text and email response. An appointment booking link went out automatically. Estimate reminders fired 24 hours and 2 hours before scheduled calls. Post-estimate follow-ups ran on a 3-day cadence automatically. Review requests triggered 3 hours after job completion.
The Process
Audit — mapped every manual touchpoint in the lead-to-close process; identified 11 tasks that could be fully automated
CRM setup — configured GoHighLevel with custom pipelines, tags, and source tracking for web, ads, and referral leads
Automation build — built 6 trigger-based workflows in Make.com covering instant lead response, appointment reminders, post-estimate follow-up, and review requests
Testing — ran every sequence end-to-end with test leads before going live; verified timing, copy, and CRM data flow
Handoff — trained the owner on the dashboard in a 45-minute walkthrough; system has run without manual intervention since launch
The Results
The owner immediately recovered 12 hours per week that had been going to manual follow-up and scheduling. Response time to new leads dropped from 24–48 hours to under 5 minutes. Show rates for estimates improved. The business now runs on autopilot for everything administrative — the owner focuses entirely on scoping and executing jobs.
ROI Summary
12+ hours reclaimed per week — automation paid for itself in under 2 weeks
“I was spending half my week on scheduling and follow-up. Now it all runs automatically. I didn't realize how much time I was losing until it was just — gone. Best investment I've made in the business.”
Marcus Webb
Owner, Ironclad Build
Related Service
Want to Automate Your Business?
Want Similar Results for Your Business?
Book a free strategy call. We'll review your situation and show you exactly what's possible.